The connection between fragrance and emotions is a powerful one, deeply rooted in the neurophysiology of olfaction. But what makes scents so impactful on our mood and behavior? The answer lies in how the brain processes smells, linking certain aromas to memories and emotions through the olfactory system. When a scent is inhaled, it travels directly to the brain’s limbic system, the region responsible for emotional responses and memory formation. This direct pathway explains why certain smells can instantly trigger vivid memories or alter our mood, evoking feelings of comfort, joy, or relaxation.
Understanding this connection allows formulators to craft fragrances that do more than just smell pleasant—they can be designed to soothe anxiety, boost energy, or even invoke a sense of nostalgia. For instance, a lavender-infused skincare product may promote relaxation, while citrus scents in a body wash can provide an invigorating start to the day. This is where science comes into play, as the intricate knowledge of neurophysiology enables formulators to create products that go beyond aesthetics. By understanding how scents influence the brain, formulators can craft personalized products that resonate with consumers on a deeper level. From mood-enhancing room sprays to calming skincare rituals, the interplay between fragrance and neurophysiology opens new possibilities for creating products that emotionally connect with people.
The applications for the INTERNATIONAL MASTER IN FRAGRANCE FORMULATIONS 2024 are currently closed. Please fill out the form to receive an early notice on the opening of the application submission.